In this project we deal with the peculiar reality that is modern Korea: a weird mix of Cultural Appropriation and Cultural Toadyism. The former a familiar concept in the โ€œWestโ€โ€“ referring to the post colonialist habit of using cultural emblems and traditions of foreign cultures without regard or respect for their origins. The latter refers to an idolatry and uncritical following of a perceived โ€œbetterโ€ culture. Our works try to embody this reality, while showing its absurdity at the same time. The works borrow, mimic and appropriate well known Korean traditional art. Instead of treating these cultural icons as historical, as curious relics belonging to the museum we want to give them a new life. Instead of leaving these historical icons in the dustbin of history we re-appropriate them, and use them as conveyers of the times we live in.

WEAST, the title of this project, is a nonsensical word made up of the words East and West. On the surface, one could interpret this admittedly cheesy title as a manifestation of globalization โ€“ a world where all cultures are mixed up in one. However, within a Korean context, this word combination takes on a very different meaning.

On the one hand, the title underlines the contradiction between modern Korea, a reality that has in large parts been formed out of an imagined, โ€œKoreanized,โ€ ideal of the West (Anglo America and Europe), and the national pride of a continuous 5000 year long history. This cultural heritage, for all the pride it brings, is very hard to find outside of the contained walls of museums. Instead, the strive towards an ideal society has since the 1960โ€™s post war re-establishing of the Korean economy been modeled upon a Koreanized imagination of โ€˜advancedโ€™ consumerist cultures such as North America and Western Europe. South Korean consumerist culture and mass media continuously project (perceived) Western values at the top, while appropriating (perceived) Western aesthetics without proper critical debate.

On the other hand, the title refers more directly to the made up, foreign languages-based, words that dominate the Korean landscape. Nonsensical, grammatically incorrect โ€œKonglishโ€ and imitations of non-existent Latin based languages, dominates the daily landscape, from the clothes that people wear to the commercial slogans and political campaigns that fill the corners of every neighborhood. Even โ€˜high-classโ€™ brand names of apartment buildings follow the same pattern: Blesstige โ€“ the name of a โ€˜luxury brandโ€™ apartment complex is a made up from the combination of the words Bless and Prestige.


๊ธ€: ๋…๋ฆฝํ๋ ˆ์ดํ„ฐ ๊ฐ•์•ˆ๋‚˜ x ๋‚˜๋‚˜์™€ ํŽ ๋ฆญ์Šค

๋ณธ ํ”„๋กœ์ ํŠธ์˜ ์ œ๋ชฉ ๋Š” ์˜์–ดย East (๋™์ชฝ)์™€ย West (์„œ์ชฝ)๊ฐ€ ํ•ฉ์ณ์ง„,ย ์‚ฌ์ „์—๋Š” ์กด์žฌํ•˜์ง€ ์•Š๋Š” ์—‰ํ„ฐ๋ฆฌ ์˜์–ด๋‹จ์–ด์ด๋‹ค.ย ๊ตฌ์„ฑ ์›๋ฆฌ ๊ทธ๋Œ€๋กœ ๋œป์„ ํ’€์ดํ•˜์ž๋ฉด ๋™์–‘๊ณผ ์„œ์–‘์˜ ํ˜ผ์žฌ๋กœ,ย ์ด๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ๋Œ€๋ฅผ ์‚ด์•„๊ฐ€๋Š” ์„ธ๊ณ„์˜ ๋ณดํŽธ์  ํ˜„์ƒ์„ ๋Œ€๋ณ€ํ•œ๋‹ค.ย ๊ทธ๋Ÿฌ๋‚˜ ์ด๋Ÿฌํ•œย WEAST๋ฅผ ํ•œ๊ตญ์  ์ƒํ™ฉ์— ๋Œ€์ž…ํ•  ๋•Œ,ย ๋‹จ์–ด๊ฐ€ ๊ฐ–๋Š” ์ธ์ƒ์€ ๋งค์šฐ ๋‹ฌ๋ผ์ง€๊ฒŒ๋œ๋‹ค.ย ์™œ๋ƒํ•˜๋ฉด ํ•œ๊ตญํ˜•ย WEAST๊ฐ€ย 5000๋…„ ๋ฏผ์กฑ์˜ ์—ญ์‚ฌ์™€ ์ „ํ†ต์„ ๋’ค์—Ž๊ณ ย โ€˜์„ ์ง„๊ตญโ€™ย ๋ถ๋ฏธ์™€ ์œ ๋Ÿฝ ์ „ํ†ต ์Šคํƒ€์ผ์— ๋Œ€ํ•œ ๋งน๋ชฉ์  ์„ ํ˜ธ๋กœ์„œ ๋‚˜ํƒ€๋‚˜๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.ย ย 
ํ•œ๊ตญ์˜ ๋„์‹œ์—” ๊ฑด๋ฌผ ํ‘œ๋ฉด์„ ๋’ค๋ฎ์€ ๊ฐ„ํŒ์—์„œ๋ถ€ํ„ฐ,ย ์‚ฌ๋žŒ๋“ค์ด ์ž…๊ณ  ๋‹ค๋‹ˆ๋Š” ํ‹ฐ์…”์ธ ,ย ๊ฑฐ๋ฆฌ ๊ณณ๊ณณ์˜ ๊ด‘๊ณ  ๊ทธ๋ฆฌ๊ณ  ์ •์น˜์  ์Šฌ๋กœ๊ฑด๊นŒ์ง€ ๋ฌธ๋ฒ•์— ๋งž์ง€ ์•Š๋Š” ์ฝฉ๊ธ€๋ฆฌ์‹œ์™€ ์–ผํ† ๋‹นํ† ์•Š์€ ์„œ์œ ๋Ÿฝ์˜ ๋‹จ์–ด๋“ค์ด ๋‚œ๋ฌดํ•˜๋‹ค.ย ํ•œ๊ตญํ˜•ย WEAST์˜ ํ‘œํ”ผ.ย ๊ทธ๋กœ๋ถ€ํ„ฐ ์šฐ๋ฆฌ๋Š” ์™ธ๊ตญ์–ด๊ฐ€ ์ด๋ฏธ ํ•œ๊ตญ ์‚ฌํšŒ์—์„œ ์„ธ๋ จ๋จ,ย ๊ณ ๊ธ‰์Šค๋Ÿฌ์›€,ย ํŠน๋ณ„ํ•จ ํ˜น์€ ์šฐ์›”ํ•จ ๋“ฑ์˜ ์˜๋ฏธ๋กœ ๋‚ด์žฌ๋˜์–ด ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์„ ๋‹ค์‹œ๊ธˆ ํ™•์ธํ•˜๊ฒŒ ๋œ๋‹ค. 2000๋…„๋Œ€ ์ธํ„ฐ๋„ท๊ณผ ๋Œ€์ค‘๋ฌธํ™”์˜ ์˜ํ–ฅ, 1960๋…„๋Œ€ ํญ๋ฐœ์ ์ธ ๊ฒฝ์ œ์„ฑ์žฅ์œผ๋กœ ์ธํ•œ ์†Œ๋น„์ค‘์‹ฌ์˜ ๋ฌธํ™” ๊ทธ๋ฆฌ๊ณ  ๊ฑฐ์Šฌ๋Ÿฌ ์˜ฌ๋ผ๊ฐ€ ํ•œ๊ตญ ์ „์Ÿ ํ›„ ๊ตญํ† ์™€ ๊ฒฝ์ œ ์žฌ๊ฑด์„ ์œ„ํ•œ ๋ฏธ๊ตญ๊ณผ ์œ ๋Ÿฝ์˜ ์›์กฐ...ย ์—ฌ๋Ÿฌ ์—ญ์‚ฌ,ย ๋ฌธํ™”,ย ์ •์น˜์  ์‚ฌ๊ฑด๋“ค์ด ์˜ค๋žœ ๊ธฐ๊ฐ„ ๋™์•ˆ ์ˆ™์„ฑ๋˜์–ด ํ˜•์„ฑ๋˜์—ˆ์„ ์˜ค๋Š˜๋‚ ์˜ ์‚ฌ๋Œ€์ฃผ์˜์  ํ’์กฐ์™€ ํ’๊ฒฝ ์•ž์—์„œ ํ˜น์ž๋“ค์€ ์ด๋Ÿฌํ•œ ์ ๋ฆผ์„ ๊ตญ์ œํ™”๋ฅผ ์œ„ํ•œ ์ž์—ฐ์Šค๋Ÿฌ์šด ํ๋ฆ„์œผ๋กœ ์น˜๋ถ€ํ•  ์ˆ˜๋„ ์žˆ์„ ๊ฒƒ์ด๋‹ค.ย ํ—ˆ๋‚˜ย "์–ธ์–ด๋Š” ๋‹จ์ง€ ์˜๋„๋‚˜ ์ •๋ณด๋ฅผ ์ „๋‹ฌํ•˜๊ธฐ๋งŒ ํ•˜๋Š” ๊ฒƒ์€ ์•„๋‹ˆ๋‹ค.ย ์–ธ์–ด๋Š” ์‚ฌ๋žŒ๋“ค ์‚ฌ์ด์˜ ๊ด€๊ณ„,ย ์ง€์œ„,ย ์—ญํ• ,ย ์„œ์—ด ๋“ฑ์„ ์กฐ์ ˆํ•˜๊ธฐ๋„ ํ•œ๋‹ค"๋Š” ์‹ ๊ฒฝ์‹ฌ๋ฆฌํ•™์ž ์ฝœ๋ฆฐ ํŠธ๋ ˆ๋ฐ”๋ด(Colin Travarthen)์˜ ๋ง์„ ๊นŠ์ด ์žˆ๊ฒŒ ํ†ต์ฐฐํ•ด๋ณธ๋‹ค๋ฉด,ย ์ด ๊ฐ™์€ ํ˜„์ƒ์ด ๋‹จ์ˆœํžˆ ๊ตญ์ œ์  ๊ฐ๊ฐ์œผ๋กœ๋งŒ ์šฉ์ธ๋  ์ผ์€ ์•„๋‹ˆ๋ผ๋Š” ์ ์— ๋™์˜ํ•  ๊ฒƒ์ด๋‹ค.

ํ•œ๊ตญ์€ ์ตœ๊ทผ ์ •์น˜์  ์Šค์บ”๋“ค๊ณผ ๋งž๋ฌผ๋ฆฐ ์„ธ๋Œ€ ๊ฐ„์˜ ๊ทน๋ช…ํ•œ ๋Œ€๋ฆฝ๊ณผ ๊ฐˆ๋“ฑ์„ ๊ฒช๊ณ  ์žˆ๋‹ค.ย ํƒœ๊ทน๊ธฐ์™€ ํ•จ๊ป˜ ๊ตฌ์›์˜ ์ƒ์ง•์œผ๋กœ์„œ ๋ฏธ๊ตญ์˜ ์„ฑ์กฐ๊ธฐ๋ฅผ ํ”๋“ค๋ฉฐ ๋ถ„๋…ธํ•˜๋Š” ์ผ๋ถ€ ๊ธฐ์„ฑ์„ธ๋Œ€์˜ ๋ชจ์Šต.ย ๊ทธ ์—ญ์‹œ๋„ ํ•œ๊ตญํ˜•ย WEAST์˜ ๋‹จ๋ฉด์ผ ๊ฒƒ์ด๋‹ค.ย ํ˜„์žฌ ์ง„ํ–‰ํ˜•์ธย WEAST๋Š” ํ•œ๊ตญ ์‚ฌํšŒ์™€ ๋ฌธํ™” ๊นŠ์ˆ™์ด ์นจํˆฌํ•˜์—ฌ ๊ธฐ์กด์˜ ๊ฐ€์น˜๊ด€๊ณผ ์ง€๋ฐฐ๊ตฌ์กฐ๋ฅผ ์žฌํŽธํ•ด๋‚˜๊ณ  ์žˆ๋‹ค.ย ์„œ์–‘ ๋ฌธํ™”์—์„œ๋„ ๋น„์„œ์–‘๊ถŒ ๋ฌธํ™”์— ๋Œ€ํ•œ ๋ฌธํ™”์  ์ „์œ (Cultural Appropriation)๊ฐ€ ์ž์ฃผ ๋‚˜ํƒ€๋‚˜์ง€๋งŒ,ย ์•„๋งˆ๋„ ํ•œ๊ตญ์˜ ์˜ค๋Š˜์ฒ˜๋Ÿผ ๊ณ ์œ ๋ฌธํ™”์˜ ์›์†Œ์œ ์ž์—๊ฒŒ ์ „๋ณต์ ์ด์ง€ ์•Š์€ ๋ฌธํ™”์  ์ „์œ ๊ฐ€ ์ด๋ฃจ์–ด์ง€๋Š” ๊ณณ์€ ์ฐพ์•„๋ณด๊ธฐ ํž˜๋“ค ๊ฒƒ์ด๋‹ค.ย ์ด๋Ÿฌํ•œ ๋ฌธํ™”์  ์ „์œ ๋Š” ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์ง„ ์š•๋ง์˜ ํฌ๊ธฐ๊ฐ€ ํฐ ๊ฒƒ์ผ์ˆ˜๋ก ๋”์šฑ ๊ฐ•ํ•˜๊ฒŒ ๋‚˜ํƒ€๋‚˜๋Š”๋ฐ,ย ํ•œ๊ตญ์  ์ƒํ™ฉ์—์„œ ์ด๋Ÿฌํ•œ ์š•๋ง์ด ๊ฐ€์žฅ ๊ทน๋ ฌํžˆ ๋“œ๋Ÿฌ๋‚˜๋Š” ๋ถ„์•ผ๊ฐ€ ๋ฐ”๋กœ ๋ถ€๋™์‚ฐ์ด๋‹ค.ย ์†Œ์œ„ย โ€˜๊ฐ•๋‚จ ์•„ํŒŒํŠธโ€™๋กœ ์ƒ์ง•๋˜๋Š” ๋ถ€์™€ ์‚ฌํšŒ์  ์šฐ์œ„,ย ์„œ๋ฏผ๋“ค์—๊ฒย โ€˜๋‚ด ์ง‘ ๋งˆ๋ จโ€™์˜ ์ด์ƒ์ด์ž ์ข…์ฐฉ์ง€์ด๋‹ค.ย ์ง‘์ด ๋ถ€์˜ ๊ฐœ๋…์„ ๋„˜์–ด ๊ณ„๊ธ‰์˜ ์ฒ™๋„๋กœ์„œ ์ž‘์šฉํ•˜๊ณ  ์žˆ๊ธฐ์— ๋ฐฉ๋ฐฉ๊ณณ๊ณณ ์‚ฐ์ค„๊ธฐ๋ฅผ ํƒ€๊ณ  ํ๋ฅด๋Š” ๋Œ€๊ทœ๋ชจ ์•„ํŒŒํŠธ๋“ค์€ ์ €๋งˆ๋‹ค ๋Ÿญ์…”๋ฆฌ ํ”„๋ฆฌ๋ฏธ์—„ ๋ธŒ๋žœ๋“œ๋ฅผ ํ‘œ๋ฐฉํ•˜๋Š” ๊ทธ๋Ÿด์‹ธํ•œ ์™ธ๊ตญ์–ด ์ด๋ฆ„์„ ๋‚ด๊ฑธ๊ณ  ๊ฒฝ์Ÿํ•œ๋‹ค.ย ๊ทธ๋ฆฌ๊ณ  ์‚ฌ๊ฐํ˜• ์ฝ˜ํฌ๋ฆฌํŠธ ์™ธ๊ด€๊ณผ๋Š” ์–ด์šธ๋ฆฌ์ง€ ์•Š๋Š”,ย ์„œ์–‘์  ๋ฏธ๊ฐ์˜ ๊ด‘๊ณ  ์ด๋ฏธ์ง€๋ฅผ ๋”ํ•ดย โ€˜๊ฐ•๋‚จ ์•„ํŒŒํŠธโ€™์™€ ๊ฐ™์€ ๊ณ ๊ธ‰์Šค๋Ÿฌ์šด ์‹  ์ฃผ๊ฑฐ๊ณต๊ฐ„์— ์†ํ•ด์žˆ๋‹ค๋Š” ์ฐฉ๊ฐ๊ณผ ๊ฒฝ์ œ์  ๊ณ„๊ธ‰ ์ƒ์Šน์— ๋Œ€ํ•œ ํฌ๋ง์„ ์‹ฌ๋Š”๋‹ค.ย ์ด ๊ณผ์ •์—์„œ ์™ธ๊ตญ์–ด๋กœ ๋œ ์ด๋ฆ„์€ ๊ณง ๊ถŒ๋ ฅ์ด ๋˜๋ฉฐ,ย ์–ธ์–ด์˜ ์œ„๊ณ„๋Š” ๋ถ€์™€ ์‚ฌํšŒ์  ์œ„๊ณ„๋กœ ์ „์ˆ˜๋œ๋‹ค.ย ๊ทธ๋กœ์ธํ•ด ํŠน์ • ๋ธŒ๋žœ๋“œ์— ์†ํ•œ ์ง‘๋‹จ์—๊ฒ ์šฐ์›”๊ฐ๊ณผ ํŠน๊ถŒ ์˜์‹์ด,ย ๊ทธ๋ ‡์ง€ ๋ชปํ•œ ๊ฐœ์ธ์—๊ฒ ๋ถ€์™€ ๊ณ„๊ธ‰ ์ƒ์Šน์— ๋Œ€ํ•œ ์—ด๋ง์ด ์‹นํŠธ๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด๋‹ค.ย 
๋‚˜๋‚˜์™€ ํŽ ๋ฆญ์Šค๋Š” ์ด ๊ฐ™์€ ํ•œ๊ตญ ์‚ฌํšŒ์˜ ์™œ๊ณก๋œ ๋ฌธํ™” ์ „์œ ๋ฅผ ์ž‘ํ’ˆ์˜ ์–ธ์–ด๋กœ ์ฑ„ํƒํ•˜์—ฌ ํ•œ๊ตญ์˜ ์ „ํ†ต๋ฏธ์ˆ ์—์„œ ํ”ํžˆ ์‚ฌ์šฉ๋˜๋Š” ํ‘œ๊ตฌ,ย ์กฑ์ž,ย ๋ณ‘ํ’,ย ๋ฌธ์‚ด ๋“ฑ์˜ ํ˜•์‹์„ ํ™œ์šฉํ•˜๊ณ  ์žˆ๋‹ค.ย ๋ฐ•๋ฌผ๊ด€์— ๋ฐ•์ œ๋œ ์•„๋ฆ„๋‹ต๊ณ  ๋…ํŠนํ•˜๊ฒŒ ๋ชฝํ™˜์ ์ธ ํ•œ๊ตญ์˜ ์ „ํ†ต๋ฌธํ™”์–‘์‹๋“ค์€ ์–ด์ฉŒ๋ฉด ์ตœ๊ทผ๊นŒ์ง€ ์œ ํ–‰ํ•œย โ€˜๋ถ์œ ๋Ÿฝ๊ฐ์„ฑ์˜ ๋ผ์ดํ”„์Šคํƒ€์ผโ€™๋ณด๋‹ค ๋งค๋ ฅ์ ์ด์ง€ ์•Š๊ฒŒ ๋‹ค๊ฐ€์˜ฌ ์ˆ˜๋„ ์žˆ๋‹ค.ย ์ž‘๊ฐ€๋Š” ์™œ๋ž˜ ๋ฌธํ™”์— ๋Œ€ํ•œ ์ดํ•ด์—†์ด๋„ ์Šคํƒ€์ผ๋งŒ ๋ณธ๋”ฐ ๋จน๊ณ  ์‚ด ์ˆ˜ ์žˆ๋Š” ํ™˜๊ฒฝ ์†์—์„œ ํ•œ๊ตญ ๊ณ ์œ ์˜ ์–ธ์–ด, ์ „ํ†ต๋ฏธ๊ฐ ๋“ฑ์ด WEAST์Šคํƒ€์ผ๋กœ ๋ณ€์งˆ๋œ ๋ชจ์Šต๋“ค์„ ๋‹ด๋‹ดํžˆ ์ „ํ•จ์œผ๋กœ์„œ ์šฐ๋ฆฌ์˜ ์„ธํƒœ๋ฅผ ์ง„๋‹จํ•ด๋ณด๊ณ  ์ง„์ • ํ•œ๊ตญ ์‚ฌํšŒ๊ฐ€ ์ง€์ผœ์•ผํ•  ๊ฐ€์น˜ ๊ทธ๋ฆฌ๊ณ  ๋‚˜์•„๊ฐ€์•ผํ•  ๋ฐฉํ–ฅ์ด ๋ฌด์—ˆ์ธ๊ฐ€๋ฅผ ํ•จ๊ป˜ ๊ณ ๋ฏผํ•ด ๋ณด๊ณ ์ž ํ•œ๋‹ค.